Sustainable Elements Utilization

Through this initiative, patrons were incentivized to submit their expended components to "Gorgia" and were subsequently rewarded with preferential pricing on a hexa-ingredient concrete mixture. Such components were systematically processed in compliance with the pertinent ecological regulations within Georgia.

The inaugural stage of the initiative encompassed a comprehensive educational campaign that targeted the populace, highlighting the adverse environmental impacts of these components.

Insight on the subject was disseminated to half a million "Gorgia" consumers via an array of communication channels and tangible locations.

Within the initial three months, users brought in 20.000 elements.

Gorgia Sustainable initiatives

All of our stores include containers for collecting electric home appliances that no longer work. This way it is possible to recycle this old appliances and transform them into new functional products.

GORGIA was the first company in Georgia to sell paint without lead (metal).